IU students promote Greene County tourism through design

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Through a partnership with the IU Center for Rural Engagement, Greene County explores new visual brand marks to promote tourism.

With assistance from the newly implemented innkeeper’s tax, the Greene County Economic Development Corporation (GCEDC) and the Greene County Tourism Advisory Board (GCTAB) is strategizing its promotion of the county’s many tourist attractions in order to bring in more revenue to Greene County.

They turned to Jenny El-Shamy, senior lecturer in the Eskenazi School of Art, Architecture + Design, and the 13 students participating in her fall 2019 BFA graphic design course to bring a new visual style to the county. Students in the course split into teams and began brainstorming and creating several design variations of Greene County logos.

Description of the video:

Slide One: 

On Screen Text: IU students promote Greene County tourism through design.  

Photo Description: A student takes a photograph at Goose Pond in Greene County.  

Slide Two: 

On Screen Text: A recently implemented innkeeper's tax allows the Greene County Economic Development Corporation (GCEDC) and the Greene County Tourism Advisory Board (GCTAB) to promote tourist attractions and bring more revenue into the county.  

Photo Description: A student uses a tower viewer at Goose Pond in Greene County to look at the attraction.  

Slide Three: 

On Screen Text: The GCEDC and the GCTAB turned to Professor Jenny El-Shamy and the 13 graphic design students in her fall class to bring a new visual style to the county. 

Photo Description: IU design students pose with their professor for a photo in front of the Tulip Trestle in Greene County.  

Slide Four: 

On Screen Text: Students created several design variations of Greene County logos to be implemented throughout the county.  

Photo Description: Students watch as classmates present their visions for Greene County during class.  

Slide Five:  

On Screen text: Design inspiration came from Goose Pond Fish and Wildlife Area, the Yoho General Store, the Shawnee Theater, Sculpture Trails Outdoor Museum, and the Tulip Trestle.  

Photo(s) Description(s): A student admires a piece of artwork at the Sculpture Trails.  

Yoho General Store in Greene County. 

The Tulip Trestle in Greene County.  

Goose Pond in Greene County.  

Slide Six: 

On Screen Text: At the end of the semester Brianne Jerrels, Executive Director of GCEDC, plans to take the final products to stakeholders across the country to build excitement for the new look. 

Photo Description: Students watch as a design presentation is given in class.  

Slide Seven:  

On Screen Text: The winning design will transform Green County’s branding efforts, giving everything an updated and cohesive look.  

Photo Description: Students visit The Tulip Trestle in Greene County.  

Slide Eight:  

On Screen Text: Center For Rural Engagement. 

Photo Description: IU: Center For Rural Engagement logo.  

Brianne Jerrels, executive director of GCEDC, provided feedback and suggestions to the students throughout the semester. Jerrels plans to take the final products to stakeholders across the county to build excitement for the new look. The students’ designs could be brought to life in many forms—turned into patches, stamps, maps, stickers and more—available and seen in several locations.

What the community partners and I were most impressed by was the way they listened, identified the problems to solve, conducted thorough research, and created designs that captured the essence of Greene County.

Jenny El-Shamy, IU School of Art, Architecture + Design

Photos by Jeni Waters, Indiana University

The IU Center for Rural Engagement improves the lives of Hoosiers through collaborative initiatives that discover and deploy scalable and flexible solutions to common challenges facing rural communities. Working in full-spectrum community innovation through research, community-engaged teaching and student service, the center builds vision, harnesses assets and cultivates sustainable leadership structures within the communities with which it engages to ensure long-term success.