Student Spotlight: ServeIT intern boosts rural businesses and communities

Esteban Becerra, a senior majoring in informatics at Indiana University and the first Wells Scholar from Washington High School, combines his passion for web design and community development to support small-town communities across rural Indiana.

Growing up in Washington, Ind., Esteban’s interest in web development began as a curious adolescent exploring the possibilities of computer programming. As he got older, he soon realized how the power of this technology could benefit his uncle—the owner of La Placita, a local Mexican grocery store.
What started as a realization soon turned into action as he successfully designed and launched La Placita’s website, helping bring in more foot traffic to his family’s business. Through this experience, Esteban still remembers the impact it had on him and how it continues to affect him today.

“It helped me understand that web design in rural areas isn’t just about making something look good,” Esteban said. “It’s about making sure it works for people who may not have a lot of tech experience but still care deeply about their community.”

Today, Esteban interns with IU’s ServeIT Clinic, where undergraduate students apply their technological skills to support local nonprofits.

In collaboration with the Center for Rural Engagement, Esteban worked on a project that is helping the North Daviess Community Growth Alliance (NDCGA) and the town of Odon expand their online presence.

“It's only about a 15-minute drive from my hometown, so it just feels good to help those other cities around me,” Esteban said.

Focused on front-end development, Esteban customizes tools and resources like business directories, event calendars, and volunteer portals to reflect Odon’s unique identity.

“There’s a real sense of pride in rural towns, and it’s exciting to help create something that supports that energy,” Esteban said.

With communication playing a crucial role in designing a user experience that aligns with the NDCGA’s goals, Esteban highlights the complex nature of the process.

“Since many people involved in small-town initiatives are volunteers and juggle multiple roles, scheduling meetings and getting timely feedback can be a little tricky,” said Esteban. “Not everyone is comfortable with technology either, so it’s important to make sure the site is easy to update and maintain.”

So far, this project has taught him how to better collaborate with community members—asking the right questions, understanding their needs, and thinking strategically about the design framework.

Looking ahead, Esteban plans to launch his own business, En Brand Design, dedicated to supporting rural entrepreneurs and nonprofits with tailored digital solutions. His long-term goal is to return to communities like his hometown to offer professional web services to local organizations that may otherwise go unnoticed.

“I want to build a career that supports small businesses and rural areas in a way that reflects who they are,” Esteban acknowledged. “It’s so rewarding to contribute to something meaningful and see how design strengthens communities.”

Esteban’s commitment to community-led design is evident in every interaction. From establishing clear communication with clients to providing training and sustainability documentation, his work emphasizes empowerment and innovation.

All in all, Esteban Becerra isn’t just building websites—he is building capacity, visibility, and hope for communities like the one that raised him. As graduation approaches in December, he reflects on the bigger picture of his goals and legacy he wishes to leave behind.

“When it’s all said and done, I hope I’m remembered for making a positive impact on people’s lives,” Esteban said. “I want to be the one who steps up to help—especially when it would be easier to look the other way.”