Promoting CAST—Creating Access for Student Transformation

Students in the Media School's Public Relations Writing class, led by Elaine Monaghan, developed educational materials, news releases, and social media posts to promote the tutoring, youth summer camps, and dyslexia services offered to school-age readers by CAST. Raising awareness about the high prevalence of reading differences and the Orton-Gillingham approach employed by CAST tutors was an important focus. Around 20 percent of the U.S. population has dyslexia or another form of reading difficulty, and in 95 percent of cases, the Orton-Gillingham method helps readers overcome their difficulties.