Salem Speedway Public Relations and Community Engagement Plan

For over 65 years, Salem Speedway has been celebrated as one of the most unique and renowned racetracks in America. To strengthen its connection with the community and enhance public relations, the Speedway partnered with Les Morris, an IU Media School faculty member, and students from his Writing for Public Relations course. Together, they conducted research and developed a strategic public relations and marketing plan to boost community engagement with residents and visitors in Washington County and the surrounding regions.